Course Objective

Enhance professional marketing capacity of product managers. Strengthen skills for interpersonal relations, communications, and product management.

Course Outline
1: Roles and Functions of a Product Manager

Marketing and product manager
Roles and responsibilities of a product manager
Characteristics and capacity of a successful product manager
How to cooperate with departments, how to lead external partners
How to do a briefing to the boss, how to make proposals more persuasive
 

2: Major Marketing Strategy and Plan

SWOT analysis
Brand and positioning
Product Positioning Statement
Pyramid of Strategic Planning
How to prepare an annual marketing plan
Make SMART goals
Competitive strategy in different market positions
Product Lifecycle Model
Making a marketing mix and action plan
Case studies and discussion
 

3: Major Tasks of a Product Manager

Market Analysis and Research
Analysis of market segmentation
Pricing
Promotions
Sales forecasts
Budgeting and profit management

4: Major Work Report of a Product Manager

 Product information
Work list and progress report
Sales forecast
Client / market visiting report
Meeting report of new product development group
Product monthly report
Important meeting record